Freely, a brand new streaming service backed by the BBC, ITV and different British public broadcasters, can be out there on Amazon Fireplace televisions following a “landmark deal” with the US know-how large, the businesses mentioned on Monday.
The deal is a win for the BBC, ITV, Channel 4 and Channel 5, whose three way partnership, referred to as Everybody TV, launched Freely earlier this 12 months, permitting viewers to stream each dwell TV and on-demand content material without cost after they buy good TVs carrying the service.
The tie-up will assist take content material from the 4 public broadcasters – that are required by UK legislation to supply programming useful to the general public curiosity – to extra British households, via good TVs utilizing Amazon’s fashionable Fireplace working system.
“A deal of this sort, between a know-how large and people working within the public curiosity, is exceptional,” Everybody TV Chief Govt Jonathan Thompson mentioned.
“It represents a major improvement in widening the supply of Freely and due to this fact guaranteeing UK audiences can entry free TV effectively into the longer term.”
Freely’s launch in April marked the primary time all 4 of Britain’s public service broadcasters joined palms to arrange a streaming service, as they appear to future-proof dwell TV within the age of streaming.
Freely presents 70,000 hours of on-demand content material, greater than another main streaming platform in Britain together with Netflix, Disney, Amazon Prime, and Apple TV, based on information from London-based Ampere Evaluation.
Everybody TV has additionally signed a cope with TV producer TCL, which is able to embody Freely of their new 2024 good TVs, it mentioned.
© Thomson Reuters 2024
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