Disney+ Hotstar, the over-the-top (OTT) platform, launched a brand new synthetic intelligence (AI) instrument on Monday that can enhance the consumer expertise. The streaming large claimed that the AI instrument will optimise video streaming in order that much less information is consumed whereas retaining the standard of the video unchanged. The brand new function may also make it extra data-efficient to obtain movies from the platform for offline viewing. Notably, the corporate introduced final month that it might stream a choose variety of English Premier League matches in 4K decision.
In a press launch, the video-streaming large introduced the introduction of AI-powered video optimisation expertise. It’s primarily a sophisticated encoding function that may optimise information consumption based mostly on consumer habits and scene complexity. Disney+ Hotstar claimed that the expertise will let customers spend much less information whereas retaining the identical high quality of visuals.
It additionally added that customers can anticipate a discount of 25 % when downloading movies for offline viewing with out shedding high quality. That is aimed toward making the content material on the platform extra accessible to customers with restricted information.
Detailing the AI function, Disney+ Hotstar mentioned that the expertise makes use of AI to know consumer consumption patterns in addition to the context and complexity round every scene. Whereas it’s obscure how consumer patterns are linked with information optimisation, the context and complexity of the scene are probably being processed with pc imaginative and prescient to brighten darker scenes whereas not rising information utilization. The corporate highlighted that the expertise is at the moment pending patent.
Mukund Acharya, the Head of Expertise at Disney+ Hotstar additional defined that the brand new AI-powered encoding method can enhance the watch time per GB by 12.5 %. This implies customers can watch extra content material on the identical information funds.
The corporate additionally talked about that the function was developed utilizing varied AI-based fashions, nonetheless, it didn’t specify whether or not these have been native fashions or third-party fashions.
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