Alphabet’s Google is testing exhibiting verify marks subsequent to sure corporations on its search outcomes, an organization spokesperson mentioned on Friday, in a transfer geared toward serving to customers establish verified sources and avoid faux web sites.
Fraudulent web sites impersonating official companies or providers might creep up in on-line search outcomes, main customers to view false details about the enterprise, deceiving customers and probably harming the model.
“We often experiment with options that assist customers establish reliable companies on-line, and we’re presently working a small experiment exhibiting checkmarks subsequent to sure companies on Google,” the spokesperson mentioned.
Google already makes use of automated methods to establish pages with “scammy” or fraudulent content material and forestall them from exhibiting up within the search outcomes.
The Verge reported the event earlier on Friday, including that it noticed blue verified checkmarks subsequent to official web site hyperlinks for corporations together with Microsoft, Meta and Apple on search outcomes.
Just some customers have been capable of see the function, the Verge mentioned, indicating Google has not rolled out the take a look at extensively but.
© Thomson Reuters 2024
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