Smartphone shipments in India grew 3 p.c year-on-year (YoY) for the July-September interval (Q3) in 2024, reveals a brand new report by market analysis agency Counterpoint. The general worth of smartphones grew by 12 p.c in the identical quarter in comparison with final 12 months. Samsung continued to steer the smartphone market with a 23 p.c market share, whereas Apple got here in a detailed second spot, adopted by Vivo. Different Chinese language smartphone manufacturers claimed fourth and fifth positions within the record. The competition gross sales and new launches directed the constructive development in Q3.
Indian Smartphone Market Hits File Worth in Q3 2024
Counterpoint’s Month-to-month India Smartphone Tracker report reveals that the nation’s smartphone quantity grew by 3 p.c YoY in Q3 2024, whereas its worth surged by a formidable 12 p.c YoY to succeed in a document for a single quarter. Like in earlier quarters, Samsung bought a serious share of India’s smartphone shipments and maintained its prime place in Q3 with a market share of 23 p.c. Integration of Galaxy AI options into its mid-range and inexpensive premium fashions within the A collection helped the South Korean model increase gross sales.
By way of smartphone market worth share, iPhone maker Apple grabbed 21.6 p.c of the market share due to shipments of the iPhone 15, and iPhone 16 fashions forward of the competition season in India. Vivo adopted Apple on the third place with a 15.5 p.c market share. Vivo’s BBK siblings Oppo and Xiaomi got here in fourth and fifth positions, respectively. Oppo had a ten.8 p.c p.c market share, whereas Xiaomi acquired an 8.7 p.c market quantity share.
The report notes that the continuing premiumisation development fueled the worth development and earlier onset of the competition season driver the amount development. “The market is more and more shifting towards worth development, fueled by a premiumisation development, which, in flip, is supported by aggressive EMI affords and trade-ins,” stated Counterpoint’s senior analysis analyst Prachir Singh.
By way of quantity share, Vivo reclaimed the highest spot with a 19 p.c share, adopted by Xiaomi with 17 p.c. Samsung, Oppo and Realme got here within the third, fourth and fifth positions, respectively. As per the report, Oppo emerged because the fastest-growing model among the many prime 5.
The Counterpoint report factors out that Carl Pei’s Nothing was the fastest-growing smartphone model for the third consecutive quarter, recording a 510 p.c YoY development in shipments this quarter. The UK model entered the highest 10 for the primary time on this quarter.
Motorola recorded 87 p.c YoY development in the identical quarter. Additional, the report states that 5G smartphones achieved their highest-ever share of 81 p.c in general shipments. Within the Rs. 10,001 – Rs. 15,000 segments, 5G penetration reached 93 p.c.