Fb proprietor Meta stated on Thursday it had teamed up with Blumhouse Productions, the Hollywood firm behind standard horror movies akin to The Purge and Get Out, to place its new generative AI video mannequin Film Gen to the check.
The announcement comes after Meta unveiled Film Gen, which it stated can create realistic-seeming video and audio clips in response to person prompts, earlier this month. Meta claimed the instrument may rival choices from main media era startups akin to OpenAI and ElevenLabs.
In a weblog put up, the social media firm stated Blumhouse had chosen filmmakers Aneesh Chaganty, The Spurlock Sisters and Casey Affleck to check out Film Gen and use clips generated by the instrument of their brief movies.
Chaganty’s movie would seem on Meta’s Film Gen web site, whereas movies from Affleck and The Spurlock Sisters had been forthcoming, Meta stated.
Blumhouse CEO Jason Blum stated in a press release that artists stay the lifeblood of the business and revolutionary know-how can help of their storytelling.
“We welcomed the possibility for a few of them to check this cutting-edge know-how and provides their notes on its execs and cons whereas it is nonetheless in growth,” Blum stated. “These are going to be highly effective instruments for administrators, and it is necessary to have interaction the inventive business of their growth to verify they’re finest suited to the job.”
With the partnership, Meta is signaling the way it goals to collaborate with inventive industries, whose members have largely recoiled in response to the arrival of generative AI applied sciences over issues round copyright and consent.
A number of teams of copyright homeowners have sued main tech corporations, together with Meta, over the unauthorised use of their works to coach generative AI methods. Meta has argued its AI coaching is protected by the copyright doctrine of truthful use.
Nevertheless, Meta and different tech corporations have proven they’re prepared to pay for sure sorts of content material for AI. Apart from the Film Gen partnership, Meta stated final month it had struck offers with actors together with Judi Dench, Kristen Bell and John Cena to present voice to its Meta AI chatbot.
Equally, Microsoft-backed OpenAI has been assembly with Hollywood executives and brokers this 12 months to debate potential partnerships involving its video era instrument Sora, which it first confirmed off in February.
No offers have been reported to have come out of these talks but, although Lions Gate Leisure stated in September that it had struck a cope with one other AI startup, Runway.
© Thomson Reuters 2024
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