Prasar Bharati, has formally launched its OTT platform, ‘Waves,’ through the fifty fifth Worldwide Movie Pageant of India (IFFI) in Goa. The platform goals to offer a variety of content material, mixing conventional and trendy leisure and is obtainable on each Android and iOS. That includes over 65 dwell TV channels and content material in additional than 12 languages, it caters to a various viewers, with choices starting from basic tv reveals to modern sequence, throughout genres like infotainment, schooling, and gaming.
Key Options of Waves
Waves hosts a wide range of content material, together with 65 dwell TV channels, video-on-demand choices, free-to-play video games, and e-commerce companies by means of partnerships with ONDC, the corporate mentioned in an announcement. It’s accessible in languages comparable to Hindi, Marathi, Tamil and Konkani, with a content material combine that spans infotainment, schooling, and regional programming. Widespread reveals like Ramayan and Mahabharat can be found alongside newer choices, comparable to Fauji 2.0 and Kicking Balls.
Supporting Native Creators and Cultural Heritage
The platform additionally showcases scholar movies and helps rising content material creators, providing a platform for younger expertise. Collaborations with movie faculties like FTII and Annapurna Movie College are set to contribute to Waves’ rising content material library. Dwell occasions comparable to Mann Ki Baat and worldwide sports activities just like the US Premier League Cricket Match are additionally featured. Waves additional promotes cybersecurity consciousness by means of campaigns like Cyber Alert.
Future Prospects and Enlargement
In keeping with the Digital India initiative, Waves goals to bridge the digital divide by providing accessible content material in rural areas. Via strategic partnerships with ministries and organisations, it plans to offer docudramas, historic documentaries, and regional programming, which will likely be accessible to customers nationwide. This numerous and inclusive strategy positions Waves as a aggressive participant in India’s OTT market.