Xiaomi is continuous to develop within the world smartphone market. In August, the Chinese language smartphone model surpassed Apple because the quantity two smartphone vendor on the planet in sell-through quantity, in line with new figures from market analysis agency Counterpoint. The iPhone maker got here in third place whereas Samsung retained the highest spot. Aggressive development in latest quarters and surging calls for from markets like India is alleged to have helped Xiaomi to achieve second spot within the world smartphone market within the final month by way of month-to-month sell-through volumes.
Xiaomi Overtook Apple in International Gross sales
As per Counterpoint Analysis’s newest Smartphone 360 Month-to-month Tracker, Xiaomi emerged because the world’s second-largest smartphone maker in August primarily based on world smartphone sell-through volumes. The Beijing headquartered agency outpaced Apple to seize the second spot for the primary time in three years by way of month-to-month sell-through volumes. In the meantime, Samsung retained the primary spot.
The Counterpoint report factors out that demand in cheaper price bands benefited Xiaomi. The launch of Redmi 13 and Redmi Observe 13 collection 5G smartphones underneath the $200 (roughly Rs. 16,000) value class performed a pivotal function in serving to Xiaomi acquire share throughout all its key markets, particularly in India, Latin America, Southeast Asia, Center East and Africa.
Xiaomi’s shipments in August remained flat however Counterpoint report attributes its success to Apple’s seasonal decline in shipments forward of the iPhone 16 collection launch. The arrival of the iPhone 16 lineup is prone to propel Apple to reclaim the second or first spot, within the coming months as gross sales ramp up.
Counterpoint notes that Xiaomi posted stable development within the first half of 2024 with 22 p.c year-over-year development in gross sales quantity. Progress is prone to reasonable within the second half as base results peter out, however Xiaomi remains to be prone to document robust double-digit development for the total 12 months of 2024.